Seeing it in Real Life
Perhaps one of the coolest things about what we do is that the things we make often jump off the screen into real life. The majority of our business is devoted to making fab websites, but we also provide branding and print design services to our amazing clients. Branding (or logo design) in particular is so much fun because these designs are almost always used on business cards, postcards, mailers or even t-shirts.
We recently designed the branding identity for MC Fitness and Performance – a new training facility in Northeast Philly that provides bootcamp classes, small group training and athletic development training. I’ve known Mike Cusack, the founder of MC Fitness and Performance, for about 2 years now. I first met Mike when I was trying to get my butt in shape for my wedding. Bootcamp with Mike paid off – my beautiful couture gown by Janice Martin Couture had to be taken in over 4 inches from the start of the construction and I have Mike to thank for it!
The branding design for MC Fitness and Performance was a collaborative project between Andy and I. Andy had started working on some initial concepts and there was one circle-style logo that Mike really responded to. From that initial concept, I incorporated the lightning bolt into the typography and developed the color palette. The logo then went back to Andy for final tweaks like the circle’s cut-out edging and the distressed texture. Fitness branding can be tricky because you want to avoid anything too cliché (e.g. barbells). We definitely found some inspiration in this compilation of great gym and fitness logos from Abduzeedo.
Since Mike got his hands on the logo files, he’s been actively branding his studio with big decals and custom paint to match the lime green of the logo. And we really love seeing our work come to life in his space!
Image courtesy of MC Fitness and Performance via Facebook
Image courtesy of @mcfitnessperformance
And it’s me, post-workout posin’ by the wall-size MC Fitness and Performance logo!
Follow me on Instagram for more fun photos (mostly of my dogs and beer).
Images courtesy of @mcfitnessperformance
T-shirts are a first for us. We haven’t seen our branding designs on anything you can wear, so seeing Mike poses with his adorable nephew in matching MC Fitness and Performance t-shirts made our week!
We are currently in the process of designing the full website for MC Fitness and Performance, but you can check out the preview site here and take advantage of the grand opening special rates on bootcamp and training!
Penned by
Beth Blinebury
