Food & Fun & Drink | 1 August 2010

Mad Men Mania

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Mad Men is back with season 4. The man-friend and I have been crazy fans since Season 1. I was so excited to see this premiere knowing it would start sometime in 1964. The younger characters are getting more mod with every minute that goes by, and it’s so exciting. In the season premiere, I spotted a poster for Helvetica in the general work area of the new Sterling Cooper Draper Pryce office. See it there in the right hand corner? Try not to be distracted by the fact that Peggy is wearing a straight skirt and is drinking a cocktail.

The font showed up later in the scandalously modern Jantzen swimsuit ad. In short, loving Mad Men season 4!

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